When you are interested in Chinese markets but not ready to hire a Chinese marketing team, C-Link can act as your outsourced social media team to reach both Chinese and English audience
C-Link Consulting is a marketing consulting company. We specialize in helping western organizations with their Chinese and English social media on WeChat, Weibo, Tiktok (Douyin), Kwai (KuaiShou), Facebook, Instagram, YouTube and other established and emerging platforms.
We are dedicated to helping our clients reach Chinese-speaking audience so that our clients can develop a new clientele without hiring an internal Chinese marketing team. We also provide tailored project-based solution, depending on the client's needs.
Develop a tailored Chinese social media plan as an integral part of your marketing strategy
Consolidate the Chinese social media plan with your existing English social media plan. Or customize a new English social media plan for you.
Establish social media profiles on selected Chinese/English platforms, such as Weibo, Wechat, Tiktok, Kuaishou, Facebook, Instagram, YouTube, or others
Manage social media accounts to build your digital brand
Create localized content for your target audience
Design, implement and evaluate Chinese/English digital marketing campaigns
Danna (Dan Na) Zhu has been committed to cross-culture marketing and worked for almost two decades at multi-national corporations, headquartered in Beijing and Vancouver, such as Lenovo, Sierra Wireless, and Deloitte Canada. She is passionate about combining her analytical expertise and her talents in networking, business development and coaching to build business connections between North America and China.
As the founder of C-Link Consulting, Danna leads a small team and focuses on helping western organizations with their Chinese social media to build their brands and improve their bottom lines among Chinese clientele. Since 2018, C-Link has acted as the outsourced China team for UHA to promote Canadian geoducks in China.
Danna earned her MBA from the Sauder School of Business at UBC. And is continuing her life-long learning in wine and food appreciation (WSET 3 certificate) and the Pipa playing.
Erin is a dynamic and creative marketing professional with specialties in brand identity, Chinese and English social media marketing, and multimedia production. She graduated from Sauder School of Business with a degree in Commerce. Erin uses her communication skills and creativity to develop and execute innovative and effective digital strategies.
Besides being as a passionate storyteller, Erin has been a soprano with over 10 years of stage performing experiences. After hours, you can find her performing as a soprano, making videos, traveling, museum hopping, and playing the Zither.
After founded RiseWeekly, a weekly high-end Chinese newspaper in BC, Doris has left the corporate world recently and chosen to focus on independent Chinese copyrighting. She brings in her over 15 years of experience in Chinese media as a professional journalist and editor and her close connections with media outlets in BC.
When not interviewing or writing, Doris can be found playing strategy board games (go, Gomoku, chess, and many others), playing ping pong or simply indulging herself in a boutique craft store.
More and more western businesses find it intriguing to market into Chinese communities, either the Chinese-speaking ethnic groups in North America or the massive market in China itself...